Video Encoding vs. Transcoding: Key Differences for Streaming Optimization

December 2, 2024
10 Min
Video Engineering
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What is video encoding?

Video encoding is the process of compressing raw video data and converting it into a format optimized for storage, playback, and streaming. This involves applying compression algorithms to reduce file size while preserving visual quality as much as possible. Encoding not only reduces the bandwidth required for streaming but also ensures compatibility with various platforms and devices, enabling seamless video delivery. It is a fundamental step for efficient video distribution, ensuring faster load times and smooth playback experiences.

Why is video encoding essential?

Video encoding goes beyond simply changing file formats—it makes videos accessible and optimized for diverse platforms and devices. By compressing videos intelligently, encoding ensures they maintain high-quality visuals while consuming minimal storage space and bandwidth. This optimization is critical for smooth playback on smartphones, tablets, PCs, and smart TVs. Without encoding, sharing or streaming video content would result in significant delays and a poor user experience due to large file sizes and inefficient transmission.

What is encoding?

How video encoding works: A step-by-step overview

Video encoding is a multi-step process that transforms raw or analog video data into a compressed, optimized digital format for efficient storage and transmission. Here’s a detailed breakdown:

1. Compression

Compression is the cornerstone of video encoding, aimed at reducing file size while maintaining quality. It works by:

  • Eliminating redundancies: Techniques like spatial and temporal compression analyze frames to identify and remove repetitive or unnecessary data.
  • Motion compensation: This identifies areas of movement between consecutive frames, encoding only the differences rather than full frame data.
  • Entropy coding: Algorithms like Huffman or Arithmetic coding further compress data by assigning shorter codes to frequently occurring elements.

This step ensures the video is compact enough for streaming or storage without noticeable loss of quality.

2. Conversion to digital format

Many videos originate from analog sources, such as older camcorders, or as uncompressed raw digital data. Encoding involves:

  • Digitizing analog video: Converting analog signals into digital data using techniques like sampling and quantization.
  • File format conversion: The video is packaged into widely supported formats such as MP4, MKV, or AVI. These containers hold compressed video and audio data alongside metadata like subtitles.

This makes the video compatible with modern playback devices and platforms.

3. Adjustment of parameters

Encoding also involves fine-tuning video attributes to suit specific use cases:

  • Bitrate: Determines video quality and file size. Higher bitrates result in better quality but require more bandwidth. Adaptive bitrate encoding is often used for streaming to balance quality with network conditions.
  • Resolution: Adjusting pixel dimensions (e.g., 1080p, 4K) to match device capabilities or desired quality levels.
  • Frame rate: Modifying the number of frames per second (fps) for smooth playback or reduced file size.
  • Color space: Choosing appropriate color profiles, such as BT.709 for HD or BT.2020 for HDR content, to ensure color accuracy.

This parameter tuning optimizes videos for various platforms, whether it's for real-time streaming, long-term archiving, or offline viewing.

What is video transcoding?

Video transcoding is the process of converting a video from one format, codec, or resolution to another, typically to ensure compatibility with specific playback requirements. Unlike encoding, which primarily occurs during video creation to compress raw files, transcoding is a more dynamic and iterative process. It allows for video adaptation to suit different platforms, devices, or distribution channels. Transcoding is especially critical for delivering content optimized for diverse viewing environments.

How video transcoding works

1.    Video asset ingestion:

o   The source video file is provided as input to the transcoding pipeline.

o   This video asset could be in a raw, high-quality format or pre-encoded in a specific codec. The file is typically uploaded to the system via APIs, cloud storage integration, or file transfer protocols.

2.    Encoding:

o   The ingest module passes the video to an encoder that applies compression algorithms.

o   Common codecs used at this stage include H.264 (AVC), H.265 (HEVC), or VP9 for video and AAC or Opus for audio.

o   Encoding involves processes like:

  • Bitrate control: Constant Bitrate (CBR) or Variable Bitrate (VBR) encoding to balance quality and efficiency.
  • Resolution adjustments: Downscaling the video to various resolutions (e.g., 1080p, 720p, 480p).

o   This process generates intermediate streams at multiple quality levels.

3.    Packaging and fragmentation:

o   Encoded video streams are segmented into small chunks of equal duration (e.g., 2-6 seconds).

o   These chunks are packaged into adaptive streaming formats such as:

  • HLS (HTTP live streaming): Creates .m3u8 playlists and .ts media files.
  • MPEG-DASH: Generates .mpd manifests and fragmented .mp4 (fMP4) files.
  • MP4: Generates standalone container files for on-demand playback.

o   Packaging ensures that each format contains metadata for adaptive playback, such as segment durations and bitrates.

4.    Multi-CDN distribution:

o   The packaged video chunks are uploaded to a Multi-CDN infrastructure to ensure redundancy and global availability.

o   CDN edge servers cache the video content to reduce latency and offload origin server traffic.

o   Traffic routing between CDNs may be based on algorithms such as geo-load balancing or real-time performance monitoring.

5.    Adaptive bitrate (ABR) streaming preparation:

o   The transcoding system generates multiple representations of the video at different bitrates and resolutions, such as

  • 480p (low resolution, low bitrate) for constrained networks.
  • 720p (medium resolution) for balanced quality and speed.
  • 1080p (high resolution) for users with high bandwidth and capable devices.

o   ABR manifests (e.g., .m3u8 or .mpd) are created to enable the client to switch seamlessly between streams based on network conditions.

6.    Client-Side playback:

o   End-user devices (smartphones, tablets, laptops, or TVs) request the video based on adaptive streaming protocols like HLS or DASH.

o   The player reads the manifest file to fetch the appropriate video chunks based on:

  • Network bandwidth (measured via throughput analysis).
  • Device resolution and decoding capability.

o   Chunks are requested dynamically, allowing smooth playback even under fluctuating network conditions.

Wha is transcoding?

Why is video transcoding important?

Video transcoding is essential in modern content delivery for several reasons:

  • Multi-device compatibility: Viewers access content on a range of devices, from smartphones to smart TVs, each with unique requirements for codecs, formats, or resolutions. Transcoding ensures videos are tailored for optimal playback across all devices.
  • Streaming optimization: Transcoding enables adaptive bitrate streaming, which adjusts video quality dynamically based on the viewer’s internet connection and device performance. This minimizes buffering while providing the best possible viewing experience.
  • Platform-specific adaptation: Different platforms like YouTube or Netflix have specific technical requirements for video uploads. Transcoding ensures compliance with these standards, whether it’s adjusting resolution, bitrates, or file formats.

Role of transcoding in adaptive bitrate streaming (ABR)

Transcoding is essential to the success of Adaptive Bitrate Streaming (ABR) as it enables the creation of multiple versions of a video at different bitrates and resolutions. This ensures that the video can be streamed smoothly across various network conditions and devices. Here's how transcoding and ABR work together:

1. Creating multiple quality versions

For ABR to work, a video must be available in different quality levels. These quality levels are determined by the video's resolution (e.g., 1080p, 720p, 480p) and bitrate (e.g., 3 Mbps, 1.5 Mbps, 500 Kbps).

Transcoding allows the original video to be converted into these various formats. This means that a high-quality video, such as a 4K or 1080p file, can be transcoded into lower resolutions (e.g., 720p, 480p) and lower bitrates for streaming in environments with limited bandwidth or slower network connections.

Example: A live event streamed in 4K can be transcoded to create different resolutions:

  • 4K (High bitrate for strong connections)
  • 1080p (Moderate bitrate for standard connections)
  • 720p (Lower bitrate for mobile or slower connections)
  • 480p (Very low bitrate for users on slow internet)

2. Optimizing for network conditions

ABR requires the video to adapt to fluctuating network conditions. Transcoding ensures that there is always a version of the video available that matches the viewer’s available bandwidth. When a user starts watching a video, the ABR protocol detects their network speed and selects the appropriate bitrate for the best viewing experience. As network conditions change during playback, the video may switch to a higher or lower bitrate version seamlessly.

Transcoding ensures that multiple versions of a video are available at different bitrates, enabling these adaptive switches to happen dynamically.

3. Real-Time transcoding in live streaming

In live streaming, transcoding can happen in real-time. For instance, a live event may be streamed in a high bitrate (such as 4K or HD), but transcoded to multiple lower bitrates (e.g., 1080p, 720p, 480p) to accommodate users with varying internet speeds.

This real-time transcoding allows a server to process and deliver multiple versions of the live stream simultaneously, ensuring smooth delivery without the need for re-encoding the entire video every time a new viewer joins or when network conditions fluctuate.

4. Device-specific transcoding

Different devices (smartphones, smart TVs, desktops) may have specific video playback requirements, such as resolution limits or format compatibility. Transcoding ensures that the video is not only available in the appropriate resolution but also in a format compatible with the device. For instance, a smartphone may need a WebM version for better performance, while a desktop might use MP4.

Transcoding enables ABR to serve the best quality video compatible with each viewer's device while maintaining seamless playback.

5. Adaptive delivery via CDNs

Transcoding also plays a role in delivering videos through Content Delivery Networks (CDNs). Once a video is transcoded into multiple formats, these versions are stored across various servers in the CDN. This allows the CDN to quickly deliver the most appropriate version of the video based on the viewer's location, device, and network conditions.

6. Bandwidth efficiency and cost savings

Transcoding ensures that only the necessary video quality is delivered to the viewer, reducing bandwidth usage and improving efficiency. By sending a lower-resolution stream to users with slower internet speeds, ABR reduces the overall demand on network resources, lowering costs for both content providers and viewers.

Integration with FastPix API

FastPix simplifies the complexities of video transcoding, allowing users to focus on delivering high-quality streaming experiences without worrying about the underlying technical challenges. Users can upload media files either by providing a URL or directly from their device. Upon successful upload, FastPix generates a playback ID, which can be used to stream the media seamlessly.

The output provided by FastPix is in the CMAF (Common Media Application Format), which offers several advantages:

  • Reduced storage requirements: Efficiently organized files reduce storage overhead.
  • Easy DRM integration: Simplifies adding digital rights management for secure content delivery.
  • Low-Latency streaming: Optimized for real-time streaming across a wide range of devices.

FastPix also supports adaptive bitrate (ABR) streaming, which ensures smooth playback by dynamically adjusting video quality based on the viewer’s network conditions. This adaptability guarantees a consistent user experience, even in challenging network environments.

API request example:


POST https://v1.fastpix.io/on-demand 
{
  "inputs": [
    {
      "type": "video",
      "url": "https://static.fastpix.io/sample.mp4"
    }
  ],
  "metadata": {
    "key1": "value1"
  },
  "accessPolicy": "public",
  "maxResolution": "1080p"
}

API response example:

  "success": true,
  "data": {
    "id": "2104b7a9-549e-4c8e-a0db-efe48433db83",
    "trial": false,
    "status": "created",
    "createdAt": "2024-10-30T07:00:42.089421Z",
    "updatedAt": "2024-10-30T07:00:42.089425Z",
    "playbackIds": [
      {
        "id": "06345401-5654-4136-b3bf-a832cbae72cc",
        "accessPolicy": "public"
      }
    ],
    "metadata": {
      "key1": "value1"
    },
    "maxResolution": "1080p"
  }
}

As we can see in the above response example the playback ID can be usedfor streaming the on-demand content using the URL: stream.fastpix.io/{playbackID}.m3u8.

Performance benchmarks and metrics to monitor

When evaluating encoding and transcoding workflows, it's crucial to track key performance metrics to ensure optimal video quality and delivery.

Key Metrics

1.      Encoding speed: Measures how fast a video is processed. Faster encoding reduces delays in streaming and upload times.

2.      Compression ratio: The ratio of the original to compressed video size. A higher compression ratio means better storage and bandwidth efficiency.

3.      Quality metrics (PSNR, SSIM): Assess video quality. PSNR measures distortion, while SSIM evaluates structural similarity, giving a better indication of perceptual quality.

4.      ABR switch delay: The time it takes to switch between bitrates in Adaptive Bitrate Streaming. Lower delays provide a smoother streaming experience.

Monitoring and optimization

  • Real-Time monitoring: Use tools like Prometheus and Grafana to track encoding times, CPU/GPU usage, and video quality in real time.
  • Automated alerts: Set thresholds for key metrics like encoding time and PSNR to trigger alerts when performance drops.
  • Optimize ABR: Fine-tune algorithms to reduce ABR switch delays and improve streaming quality under varying network conditions.

Monitoring these metrics and optimizing based on them helps ensure smooth, high-quality video delivery, especially in dynamic streaming environments.

Real-world use cases for encoding and transcoding

Encoding for streaming:
When a video content creator uploads content to platforms like YouTube, the video must be encoded into a format optimized for fast uploading, seamless playback, and minimal buffering. H.264 is commonly used for this purpose, as it strikes a perfect balance between compression efficiency and video quality, ensuring compatibility with the platform's player.

Transcoding for multi-device support:
To ensure that the video provides an optimal viewing experience across a wide range of devices—such as smartphones, tablets, and smart TVs—the video is often transcoded into multiple formats (e.g., MP4, WebM, MKV) and resolutions (e.g., 1080p, 720p, 480p). This process adapts the video to different screen sizes, device capabilities, and varying internet connection speeds.

Cloud transcoding for live streaming:
In live streaming, transcoding is typically performed in real-time, often using cloud services. For example, a live event streamed in 4K resolution may be dynamically transcoded into multiple lower resolutions during the broadcast. This ensures that viewers with varying bandwidths can still enjoy smooth playback without interruptions, regardless of their connection speed.

Wrapping up…

Both encoding and transcoding are crucial components of the video and audio delivery process. Encoding prepares the content for storage and initial distribution, while transcoding adapts it for various devices and user conditions. Whether you are streaming videos online, producing content for distribution, or managing a media library, understanding the role and differences between encoding and transcoding will help you optimize media for the best possible user experience.

FAQs

Why is bitrate important in encoding and transcoding?

Bitrate determines the quality and file size. A higher bitrate improves quality but increases file size, while a lower bitrate reduces size at the cost of quality. In transcoding, adjusting bitrate ensures compatibility with different devices.

What happens if I lower the bitrate during encoding or transcoding?

Lowering bitrate reduces file size but can introduce artifacts like pixelation, blurring, and banding, especially in fast-moving scenes or low-light footage.

How do codecs affect encoding and transcoding?

Different codecs (e.g., H.264, HEVC, AV1) have varying compression efficiency and quality. Choosing the right codec ensures optimal quality for your target platform while balancing encoding/decoding complexity.

What’s the impact of resolution change during transcoding?

Transcoding to a lower resolution reduces file size but can result in loss of detail. Upscaling to a higher resolution can introduce blurriness or artifacts if not done with high-quality algorithms.

When should I transcode a video instead of just re-encoding it?

Transcoding is necessary when you need to convert video formats or adjust settings like resolution, frame rate, or bitrate to meet specific delivery requirements, such as for streaming on different devices or platforms.

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