How to find specific moments within your video

Picture a legal firm handling a high-profile case with dozens of hours of recorded depositions. The team needs to find specific moments where key witnesses mention terms like “contract breach” or “fraud.” Manually combing through these recordings is not only labour-intensive but risks missing testimony that could make or break the case.

This scenario is all too common across industries like media, marketing, and education, where professionals need to quickly locate specific moments in long videos. With video content exploding in volume, traditional search methods are no longer sufficient. Enter in-video search features like Object Detection, Conversational Search, and Logo Detection. These innovative tools are changing how we interact with video content, enabling users to effortlessly pinpoint specific moments with just a few clicks. As we dive deeper into these technologies, you’ll see how they can not only improve efficiency but also unlock new opportunities for engagement and insight across various fields.
‍

What is object detection?

Object detection is a computer vision technique that automatically identifies and tags specific objects in videos. It uses advanced algorithms to detect items like people, cars, logos, or other elements in a video stream, providing a faster and more efficient way to categorize video content.

In the context of video processing, object detection identifies the presence and location of objects within each frame, producing metadata that allows you to search for these objects across large volumes of footage. Whether you're looking for a specific scene, product, or event, object detection drastically reduces the time needed to manually scrub through video timelines.

‍

How it object detection works?

For developers, understanding the inner workings of object detection can help when integrating the technology into video applications. The process hinges on several core components:

• Model architecture: Pretrained models like YOLO (You Only Look Once), SSD (Single Shot Multibox Detector), or Faster R-CNN are popular in object detection. These deep learning models break down video frames into regions of interest, analyze each section, and output bounding boxes around detected objects along with confidence scores. For developers, selecting the right model architecture depends on your use case. YOLO, for instance, is great for real-time processing due to its speed, while Faster R-CNN excels in accuracy, which is ideal for more detailed analysis.
  ‍
• ‍Real-time vs. Post-processing: Developers building real-time applications (e.g., live sports analysis, security systems) need to focus on models that can process frames at high speeds. Integrating object detection with hardware acceleration (via GPUs) or using cloud-based inference engines can significantly speed up the detection process. Conversely, batch processing of uploaded videos gives you more flexibility with higher accuracy models like R-CNN without worrying about real-time constraints.
  ‍

• Model training & customization: Generic models may not always cover domain-specific needs. Developers can fine-tune these models using transfer learning, where you train the model on specific datasets relevant to your video content. For example, if you're working in retail, you could train the model to detect specific products or logos in a video catalog, enabling automated product tagging.
  ‍
• API & system integration: Building an object detection pipeline requires proper integration with APIs that can handle both the detection and post-detection processing stages. You could either use third-party services (e.g., Google Vision API, FastPix) or develop your own detection pipeline using open-source tools (like TensorFlow Object Detection API). It’s also vital to think about how to store the metadata—using databases like Elasticsearch allows for fast querying of objects and generating insights based on detected elements.

Practical object detection use cases for developers

Automated video indexing: Developers can create automated indexing systems where videos are scanned and objects (people, products, vehicles) are tagged in real-time. This is useful for media companies looking to categorize large volumes of content or for video-on-demand platforms aiming to improve content searchability.

Video experiences: Object detection allows for the creation of interactive shopping experiences, where viewers can click on detected products in a video to learn more or purchase directly. Developers can use object detection models to overlay interactive elements in a video player, enriching user engagement.

Content personalization: For platforms offering personalized recommendations, object detection helps analyze user preferences at a granular level. If a viewer frequently watches sports content featuring specific players or teams, developers can use this data to recommend similar content based on the appearance of those detected objects in future videos.

‍

Real-world use cases for object detection

• E-commerce integration: Brands like ASOS or Zalando use object detection to recognize products in their videos, automating the creation of interactive video shopping experiences. Developers building e-commerce tools can leverage object detection to streamline product tagging and create shoppable video content.
  ‍
• Media and entertainment: Streaming platforms like Netflix or Hulu are integrating object detection to assist in content moderation and to enhance recommendations. For example, developers can automate content tagging to identify scenes with specific actors, products, or even visual themes, providing more precise recommendations to users.
  ‍
• Security & surveillance: Object detection is widely used in security footage to detect vehicles, faces, or unusual activity. Video developers working in this domain can integrate models that trigger alerts based on specific object detection (e.g., detecting unauthorized personnel or dangerous items)
  ‍
  

What is conversational search?

Conversational search is the process of using natural language queries to locate specific spoken content or dialogues within video footage. This method is particularly useful for developers building video platforms that allow users to search for moments based on what was said, instead of manually navigating through video timelines. Powered by speech-to-text and natural language processing (NLP), conversational search automatically transcribes spoken content and enables users to search for exact phrases, questions, or topics within the video.

For example, a user could search for, "Moments where Tom Cruise is running" and instantly be directed to that moment in the video. This significantly enhances accessibility and makes it easier to extract valuable insights from lengthy recordings.

‍

How conversational search works?

Conversational search is built on a foundation of speech-to-text (STT)and natural language processing (NLP) technologies. To implement it effectively, developers need to understand the core components and the workflow that turns spoken audio into searchable, structured data. Here’s a breakdown of how it works, along with insights that can help developers optimize this feature for their video platforms.
‍

Speech-to-text (STT) conversion

The first step in conversational search is converting audio tracks into text. Developers integrate speech recognition APIs or build custom solutions to transcribe spoken words into a machine-readable format. Here’s how it works:

• Real-time transcription: For live streams or real-time applications, developers can use APIs like Google Cloud Speech-to-Text or Amazon Transcribe. These tools offer streaming transcription, where the audio is processed and converted into text with minimal delay. This allows for live conversational search, where users can query ongoing streams or video feeds in near real-time.
  ‍
• Batch processing for pre-recorded videos: For uploaded or archived videos, developers may want to process the entire video file in a batch mode, generating a complete transcript that can be indexed. This process is faster in a non-real-time context, allowing for higher accuracy by employing more complex models (e.g., language-specific models). Developers can adjust accuracy vs. speed trade-offs by fine-tuning parameters like frame sampling rate and quality.
  ‍

Tip for developers: Optimize for specific accents, languages, or terminologies by training custom models. For example, in a legal setting, domain-specific vocabulary (e.g., “cross-examination,” “subpoena”) might require a model fine-tuned on legal datasets. Services like Google Cloud Speech allow custom vocabulary tuning, which boosts recognition accuracy for specialized content.
‍

Natural Language Processing (NLP) for Query Understanding

Once the audio is converted to text, the next step is enabling intelligent search capabilities through NLP. Here, developers integrate natural language understanding (NLU)models to interpret and process user queries.

• Keyword-based search vs. Semantic search: Basic implementations rely on keyword-based search, where queries are matched exactly to words in the transcript. More advanced systems use semantic search, where the system understands the intent behind the query and returns results even if the exact phrase isn’t present in the transcript. For example, a user may ask, “When was the safety procedure mentioned?” and the system can retrieve content tagged with related phrases like “security guidelines” or “emergency protocol.”
  ‍
• Integrating NLP frameworks: Developers can use NLP libraries like spaCy, Hugging Face Transformers, or cloud NLP APIs to handle user queries. These models analyze the structure of sentences, extract key phrases, and interpret user intent. To further improve search quality, developers can integrate BERT-based models (Bidirectional Encoder Representations from Transformers), which excel at understanding context and relationships between words.
  ‍

Tip for developers: Consider leveraging transfer learning to train NLP models for specific use cases. If you’re working in a specific domain (e.g., healthcare or law), you can use domain-specific corpora to fine-tune pre-trained models, improving search accuracy for industry jargon or specialized language.
‍

Time-stamped text & searchable metadata

Each word or phrase in the transcript needs to be associated with a timestamp, which is crucial for directing users to specific moments in the video.

• Time-stamping: During the transcription process, STT services generate time-stamped data. Each word or sentence in the transcript is linked to a specific time code in the video. For developers, this means that when a user queries a certain word or phrase, the system can retrieve the exact point in the video where that phrase was spoken.
  ‍

Tip for developers: Implement time-shifted indexing to improve search accuracy in long videos. By indexing speech in 5-10 second windows, users can be directed to slightly earlier or later moments if an exact match isn’t found. This also helps deal with cases where speech overlaps or the transcription isn’t perfect.
‍

Search optimization and indexing

Once the transcript and metadata are ready, the final step is building the search functionality.

• Indexing for search: Developers can index the transcripts using search engines. These systems can handle full-text search queries and return relevant results based on keyword matching, fuzzy search, or proximity searches. Elasticsearch, for example, allows you to perform full-text queries and boosts results based on query context, enabling more sophisticated search results.
  ‍
• Query parsing: Developers need to implement query parsers that handle user inputs, break down search terms, and match them with the indexed transcript. Tools like Elasticsearch Query DSL allow for complex queries that account for synonyms, contextual relevance, and even mispronunciations. This helps improve search results by accounting for language nuances.
  ‍

Tip for Developers: Incorporate fuzzy matching to handle minor transcription errors or user input mistakes. If a user searches for “new product launch,” but the transcription system misheard it as “new product lunch,” fuzzy matching ensures the correct result is still retrieved. Elasticsearch supports this through its fuzziness parameter, which allows for a controlled tolerance for spelling or phonetic differences.
‍

Optimizing for accuracy and performance

• Pre-processing: Pre-process the audio by reducing noise and removing unnecessary filler words ("um," "ah") before transcribing. This ensures higher quality input for STT models, leading to more accurate transcripts.
  ‍
• Post-processing and validation: After transcription, developers can run a second pass to detect anomalies or inconsistencies in the transcript. Integrating language models like GPT-3 can help detect and correct errors in the transcript that were missed by the STT model.

Tip for Developers: Create feedback loops where user corrections (e.g., correcting misinterpreted queries) help refine the NLP and STT systems over time. By analyzing query logs and user behaviors, you can continuously improve search relevance and accuracy.

‍

‍
Use cases of conversational search

Legal firms: Legal professionals often deal with hours of deposition videos or courtroom recordings. Conversational search allows lawyers to quickly find specific testimonies or legal statements. By simply typing, "Find the witness's response to the contract breach," they can locate that moment in the video without having to sift through hours of content.

Education and training: Universities or training institutions use conversational search to allow students to find specific lessons or parts of lectures. Students might search, "When was quantum mechanics first discussed?" and get directed to the relevant part of the video. This makes learning more efficient, allowing students to focus on the content that matters most.

Customer support & knowledge management: Companies can use conversational search in support videos to help both employees and customers quickly locate how-to instructions or troubleshooting tips. For example, in a video on device setup, a customer might search for, "How to connect to Wi-Fi," and the system would point them directly to that section, improving user satisfaction.

Media & content creation: Media companies producing podcasts, interviews, or long-form content use conversational search to allow users to find moments where specific topics or speakers are discussed. This enhances engagement and allows viewers to jump directly to the most relevant content.
‍

What is logo detection?

Let’s start with a fun fact, did you know the Starbucks logo, featuring a mermaid (or siren), was initially created to capture the maritime history of Seattle, where the company was founded but as Starbucks expanded globally, the logo became a symbol of premium coffee culture. Logos serve as instantly recognizable symbols that link products, services, or content to a particular brand. In media, detecting logos ensures that a brand is consistently represented across all channels, whether it be in sponsored content, ads, or other promotional material.
‍

‍

How does logo detection works?

Logo detection involves integrating image recognition technologies that allow systems to automatically identify logos within video frames or images. This process often uses machine learning and computer vision to detect and analyze visual elements.

• AI and deep learning models: Developers use convolutional neural networks(CNNs), which are particularly adept at processing images and identifying patterns, like logos. Popular models such as YOLO (You Only Look Once) or Faster R-CNN are often used for object detection, allowing the system to locate logos within media in real time or during batch processing.
  ‍

Technical tip: Pre-trained models are available, but custom models can be trained using labeled logo datasets, allowing for more accurate logo detection, particularly for industry-specific logos or unique visual identities.
‍

• Image Processing Pipelines: The logo detection pipeline begins by breaking the video into frames or analyzing static images. These frames are then passed through the AI model, which scans for logos and flags any detections. Developers can create scripts to automate the detection process, integrate logo detection APIs into their workflows, and configure the system to log timestamps or spatial locations within the media.
  ‍

Technical tip: Use libraries like TensorFlow or PyTorch for building models, combined with OpenCV for image processing. For scalability, cloud solutions like AWS Recognition or Google Cloud Vision offer APIs to accelerate the deployment of logo detection at scale.
‍

• Post-Processing and Reporting: Once a logo is detected, the system logs relevant metadata, such as timecodes, locations, or even the size and orientation of the logo in the frame. This data can be stored for reporting, enabling marketing or compliance teams to quickly find instances where logos appear.
  ‍

Technical Tip: Use GPU acceleration to process large volumes of content, especially when dealing with high-resolution media or when real-time detection is necessary for live streaming or broadcast environments.

Real-world use cases for logo detection

• For marketing teams: Marketing professionals can use logo detection to measure the effectiveness of ad placements and sponsorships. By detecting how frequently and prominently their brand appears in sponsored content or ads, they can optimize future campaigns and maximize brand exposure. Logo detection also helps ensure that partners display the brand correctly, ensuring compliance with brand guidelines.
  ‍
• For advertisers: Advertisers can use logo detection to track competitor logos in advertising campaigns or to confirm that contracted media has been delivered with the correct brand visibility. It’s also useful for auditing media to ensure brand logos aren’t incorrectly used or misplaced in unauthorized locations.
  ‍
• For Compliance teams: Compliance teams benefit from logo detection by ensuring brand integrity. They can monitor large libraries of media to ensure that logos are correctly placed, while also identifying unauthorized use of logos that might violate legal agreements or intellectual property rights.
  ‍

Developing a detection solution like this involves a lot amount of engineering and the right tools. To help developers streamline the entire process, we’ve introduced our In-video search features. By implementing FastPix's in-video solutions, developers can automate the tagging and classification of video content, reducing the time spent manually searching through footage.

The integration of conversational search allows users to query videos using natural language, making it easier to locate specific dialogues or scenes without tedious scrubbing. Furthermore, logo detection ensures that brands are consistently represented across all media, providing valuable insights for marketing and compliance purposes.