PRODUCTS
Ever wonder how do YouTube, Amazon, Coursera, and iTunes make money besides their pesky ads and subscriptions? It is through electronic sell-through (EST). Electronic Sell-Through (EST) is a process where you buy a movie digitally and keep it forever. Think of it as owning a movie you can watch anytime, anywhere on compatible devices.
EST is also popularly referred as direct-to-own (DTO), it is a legal way to build your own digital library of entertainment and educational content.
Instead of renting access through subscriptions, EST lets you permanently own digital copies of movies, TV shows, documentaries, and even educational courses. This means you can download the content to your device, and watch or access it whenever you want, without needing an internet.
It's like buying a book for your personal library.
ESG has witnessed a remarkable surge in the popularity of EdTech and infotainment categories.
Micro-Learning on the Rise: Busy schedules and an information overload have fueled the popularity of micro-learning. EST allows people to purchase focused, bite-sized educational content that fits their specific needs and interests. Whether it's a one-hour coding tutorial or a crash course in photography, EST caters to the desire for targeted learning.
Beyond the Classroom: EST isn't just about formal education. It's a treasure trove for exploring hobbies and personal development. Imagine learning how to play the ukulele, mastering a new recipe, or delving into the world of astrophotography – all through downloadable courses. This democratization of learning empowers people to pursue their passions and upskill themselves at their own pace.
Disposable Income and the Drive to Improve: With more disposable income in some segments of the population, there's a growing desire for self-improvement. People are willing to invest in themselves, and EST provides an affordable and accessible way to do so. Whether it's acquiring a new skill or brushing up on existing knowledge, EST caters to this urge for personal growth.
In essence, the EST market is thriving because it offers people the control and flexibility to own their learning journey, catering to their specific needs and fueling their desire for self-improvement and the constant pursuit of new knowledge conveniently and engagingly.
Electronic Sell-Through (EST) and Transactional Video on Demand (TVOD) are closely related, but with a key distinction: ownership. Here's a breakdown:
Here's an analogy: Think of TVOD like a movie theater. You pay a fee to see a movie, but you don't own the film itself. EST is more like buying a DVD or Blu-ray. You pay a one-time fee and then own the copy to watch whenever you choose.
Electronic Sell-Through (EST) is leading the world of video distribution as it allows viewers to permanently own digital copies of films, documentaries, and other content, offering a valuable alternative to traditional rentals. But for distributors, EST offers more than just another revenue stream – it unlocks a path to greater control and profitability.
Gone are the days of hefty third-party commissions. With Ready-to-build SaaS (Software as a Service) video APIs and platforms the distributors can construct their own EST platforms. This self-reliance means keeping a larger share of the profits for every sale.
Electronic Sell-Through (EST) disheveling the playing field for distributors. Traditionally, the success of established giants in selling documentaries and movies seemed out of reach for smaller players.
But thanks to EST and the power of technology democratization, the tides are shifting.
Technology democratization removes barriers to entry, making sophisticated tools and resources more accessible. In the context of EST, this means:
Ready-to-Build SaaS Solutions: Distributors of all sizes can now leverage pre-built SaaS video APIs to construct their own custom EST platforms, eliminating dependence on expensive, third-party solutions.
Reduced Costs: By saying goodbye to hefty commissions from external platforms, distributors can keep a larger share of the profits from each sale.
Direct Audience Connection: EST empowers distributors to build a stronger, more direct relationship with their viewers by controlling the entire customer experience.
The future of EST is even brighter in Web 3. This decentralized web technology holds the potential for even more secure and transparent content ownership experiences, allowing creators and distributors to further monetize their work.
Here's how EST benefits video distributors:
Reduced Costs: Eliminate dependence on third-party platforms and their commissions.
Increased Revenue: Generate new income streams through permanent content purchases.
Enhanced Control: Own and manage your content library directly, building stronger relationships with your audience.
Greater Flexibility: Choose from diverse pricing models and subscription options to suit your content and audience.
Scalability: Seamlessly expand your EST platform as your business grows.
Ever dreamt of having your streaming platform, packed with educational courses, documentaries, or niche entertainment?
FastPix offers a one-stop solution to turn that dream into an EST (Electronic Sell-Through) or TVOD (Transactional Video on Demand) empire.
FastPix goes beyond just hosting your videos. It empowers creators to build the next generation of EST platforms, specifically designed for today's viewers.
Build content upload workflows easily, our seamless compression ensures smooth playback on any device. FastPix takes care of secure storage and high-performance streaming, leaving you free to focus on what matters most - your content.
Forget the technical complexities. Launch your platform quickly with FastPix and dedicate your time and resources to curating fantastic video content. We offer complete customization so you can build a platform that reflects your unique brand and vision.
With FastPix, building audience engagement and establishing a loyal following becomes effortless. Sign up today and experience the future of EST/TVOD platform building with FastPix!
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